top of page
Berocca - Big Days
AWARDS - APAC Effies 2018, Australian Effies 2017 - Long Term Effectiveness
Launching in 2013, the Big Days campaign successfully transitioned Berocca from its traditional niche as a hangover cure into the mainstream world of the daily supplement.
Where previously Berocca was all about recovering from the night before, this campaign has firmly re-positioned it as a way of preparing for the day ahead.
So successful was the campaign that it has now been run in over 20 different countries around the world and won awards for long-term effectiveness.
bottom of page