LAURIE GEDDES

Australian Government

The Line

 

AWARDS: Australian AWARD Awards, Spikes Asia

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Social media has opened up a whole new world to teenagers. But it’s also brought new ways to stalk, bully and harass. The Line campaign uses the same media to give teenagers a chance to share their experiences and discuss the limits of acceptable behaviour, with an overriding objective of engendering mutual respect in relationships.

 

The concept of The Line is based on the simple premise that there’s a line between what’s acceptable and what’s not, and that line can be different for each person. Through print, digital, Facebook and a series of interactive online videos, the campaign continuously poses the question: ‘where do you draw the line?’.

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