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Kellogg's Just Right
Masters of Understatement
Australians are masters of understatement. The more dramatic or amazing something is, the more low-key we are in the way we describe it.
So when we make a cereal that’s perfectly healthy and delicious, we don’t call it “Totally Awesome”, we give it a quiet, modest name like Just Right.
This campaign uses classic examples of Aussie understatement to dramatise this point. For example, if the Opera House is “just a building”, then Just Right must be a bloody good cereal.
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